Harjot Singh, Narang Branch Head, Dentsu Marcom
What mandate were you given when you joined Dentsu?
These were Rohit’s exact words when I met him for this position, “Build an agency, which is solid, sustainable and admirable.” None of this was about profitability. He never gave me a profit or a number target. The objective was to create an agency that is sustainable and charged up so that it automatically delivers better than anyone else that the client could choose.
You lay a lot of emphasis on hiring the right people. But how do you put that into action?
We don’t hire people who live in a uni-dimensional area or in a clichéd area. You pick and choose what you want and then strengthen the teams to run independently. We allow them to make mistakes but also to learn and to keep the attitude of “I just have to do it”. Moreover we have devised simple brainstorming techniques. For example as a rule, the first ten ideas you put down on a piece of paper are all the clichés coming out of your head, so those get rejected immediately. Between the 11th to 15th idea, something nice can come out. And if you can reach between the 15th and 18th idea, you surely have something great. Nobody has ever been able to fly a plane or run a ship with a single push. You need to keep pushing hard to get the wheels moving.
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2013
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned Links
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
IIPM : The B-School with a Human Face
IIPM makes business education truly global
IIPM B-School Facebook Page
IIPM Global Exposure
Planman Technologies
IIPM B-School Detail
IIPM: Selection Process
IIPM: Research and Publications
IIPM MBA Institute India
IIPM Contact Info
IIPM History
IIPM Think Tank
IIPM Infrastructure
IIPM Info
What mandate were you given when you joined Dentsu?
These were Rohit’s exact words when I met him for this position, “Build an agency, which is solid, sustainable and admirable.” None of this was about profitability. He never gave me a profit or a number target. The objective was to create an agency that is sustainable and charged up so that it automatically delivers better than anyone else that the client could choose.
You lay a lot of emphasis on hiring the right people. But how do you put that into action?
We don’t hire people who live in a uni-dimensional area or in a clichéd area. You pick and choose what you want and then strengthen the teams to run independently. We allow them to make mistakes but also to learn and to keep the attitude of “I just have to do it”. Moreover we have devised simple brainstorming techniques. For example as a rule, the first ten ideas you put down on a piece of paper are all the clichés coming out of your head, so those get rejected immediately. Between the 11th to 15th idea, something nice can come out. And if you can reach between the 15th and 18th idea, you surely have something great. Nobody has ever been able to fly a plane or run a ship with a single push. You need to keep pushing hard to get the wheels moving.
For more articles, Click on IIPM Article
Source : IIPM Editorial, 2013
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned Links
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM – FLP (Flexi Learning Program)
IIPM : The B-School with a Human Face
IIPM makes business education truly global
IIPM B-School Facebook Page
IIPM Global Exposure
Planman Technologies
IIPM B-School Detail
IIPM: Selection Process
IIPM: Research and Publications
IIPM MBA Institute India
IIPM Contact Info
IIPM History
IIPM Think Tank
IIPM Infrastructure
IIPM Info
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