It’s a special issue that we hold in our hands today and hence a time to celebrate, and celebrate we will. For as someone said, “Stop worrying about the potholes in the road and celebrate the journey.” It’s been an amazing journey for 4Ps B&M. It stared as a dream, an idea, and over the years was nurtured and made grandiose by A. Sandeep, the most witty, dynamic and intelligent Editor of the magazine. He was, is and will be the backbone of this magazine. It’s geniuses like him and Sutanu Guru, Steven and Aditi who have made this magazine so popular and revered! 100 is after all a very special number and our 100th issue very special too. It symbolises commitment, consistency and great quality and trust which our readers have put in the magazine.

“Trust” is the keyword and various instances in the recent past have once again proved that this is the most important factor. No one has realised this more than Toyota. In February 2010, Toyota recalled hundreds of thousands of its cars from America and Japan due to faulty brakes resulting in huge losses. According to a survey, Toyota previously had a flawless reputation, with nearly 92% respondents trusting the brand almost blindly. Post the recall issue, only 66% consumers consider it reliable. In fact, in USA, about 26% judged Toyota to be of a lower quality than domestic brands. In this world of cut-throat competition, this is not good as competitors don’t miss a chance to beat you down... which is exactly what Ford did. It’s the only American car company to have survived the steepest sales downturn in decades – that too without a government bailout. When it comes to winning new customers and their trust and admiration, Ford has taken the lead and its showing in their balance sheets too. In 2009, Ford actually made profits – for the first time after fi ve years and thanks to the once-in-a-lifetime “golden” opportunity provided by Toyota. Ford now says there’ll be no “brakes” on its profitability even in 2010.

It is trust that has made Apple top the charts, third year in a row as “the world’s most admired company.” Apple generates a hysteria around its products. This year, its sales are generating the same hysteria. Just three years old, in the smart phone category and the iPhone has already become the world’s third largest smart phone maker. Apple doubled its iPhone sales last year to 25 million. It is trust built over the years by Disney due to its obsessive focus on product quality that has seen it get ranked No.1 in world class quality by consumers.

Trust is that intangible factor that keeps companies afloat & enables them to beat competition; trust is something we value most. It’s the trust that our readers have put in us that we have been able to reach the “100th issue” milestone. “100” after all is an interesting number. There seems to be a magical ring to it. Ask any cricket lover and he will be able to recount the magical and fastest 100 scored by Shahid Afridi against Srilanka in Nairobi. A 102 runs out of just 37 balls. If one 100 can get people so excited, then think of two 100s and you could even get a Bharat Ratna, if not deliriously happy to say the least! Sachin Tendulkar became the first cricketer in the history of one-day cricket to score a double hundred in Gwalior. Every Indian’s heart swelled with pride.     Read More....

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