He is more popular than Jesus… well, at least on Twitter and he is just 16 years old. His mom posted a video of his on YouTube, which triggered a series of events and shot him to fame. Today every girl from the age group of 7-16 dreams of how it would be to be his girlfriend.

She did in 18 months what Madonna took nearly a decade to accomplish. She is 23. She features in the 2010 Time Magazine’s listing of the 100 most influential people in the world. Who are these people? How will they affect business?

Get to know them better
Welcome to the new world. Generations come and generations go and they leave their impact on the world. The generation of ‘Baby Boomers’ is retiring and a whole new, and totally different one is emerging, ready to take on the world. Look around you they are everywhere, in sports (Maria Sharapova, b.1987), in business (Mark Zuckerberg, Founder Facebook, b.1984, Ivanka Trump, Donald Trump’s daughter, b.1981), in music (Britney Spears, Miley Cyrus of the Hannah Montana fame, b: 1992, and of course Justin Bieber, remember he is more famous than Jesus, and Lady GaGa, who beat Madonna in her own game) in Hollywood (Daniel Radcliffe of Harry Potter fame, Megan Fox, b.1986 , Hilary Duff and the very pretty Scarlett Johansson, b.1984). They are even the new face of Royalty! Move over Lady Diana, it’s time for Princes, William and Harry. These are the people who are not just bringing the gold medals for sports, but also the Oscars, and the moolah for businesses.

In fact, they seem to be popping-up just about everywhere. Look at more characters being modeled behind them. In the fi lm ‘Up in the Air’, the young recruit changes the whole work place and shakes up George Clooney, as he gets a close view of the way this generation functions. He realises that they nowadays use SMS to even break up a relationship. Look at movies like the Devil Wears Prada, (500) Days of Summers etc. and you will get to understand them better. The latest ad of Intel in some way mirrors this new generation’s thought process. The tagline goes – “they come from around the world. Then they go out and change it”. Intel: Sponsors of Tomorrow. The copy of the advertisement goes on to explain how the company uses these young minds to solve tomorrow’s biggest challenges. Look, even scientists are getting younger. Mover over, old, wild Einstein, the image of a new scientist is a smart, cool, kid! These are the “Millennial”. Just a few years ago, you watched them zip by in cars driven by their parents with the ‘Baby on board’ stickers on them. You fought with them across the dining table to fi nish the vegetables on their plates. Today, you are meeting them in the boardrooms, and in the market place, and you cannot ignore them, for according to a survey done by Pews Research, this is America’s most educated generation, and the one with a large spending power. This is the first generation that grew up with computers, mobile phones, and got iPods & Nintendos as Christmas gifts. They are multi-taskers, they live on the Internet. They don’t go to the stores to buy things – they first check the website. This is also a generation that grew up in stable homes, is closer to their parents, who are more like friends (remember it was Justin Biebers’s mother who posted his first video on YouTube & is the one who travels with him and he is proud about it). This generation likes large families and is more tolerant. Most importantly, it’s very hard working, talented, confident, connected and open to change. It even voted for “change”. Don’t forget this is the generation that made the impossible happen and voted Barack Obama to power. And yes, he may not be Elton John, at least not yet, but 16 years old Justin Bieber got to perform at the White House.     Read More....

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