Meet the “Man your man could smell like”. That’s the new viral-video that’s clearly broken all previous viral-video records. It features Isaiah Mustafa who has now achieved a pop-icon status. Since the time this man showed the ladies how their man could “smell” like him, even though they didn’t “look” like him, Procter & Gamble (P&G) has been “smelling” money in every market. After the viral-video produced by Wieden & Kennedy hit the Internet, the P&G brand Old Spice has been constantly gaining market share. The viral showed in an interesting tongue-in-cheek manner how anything is possible when you smell right. It may sound a little over the top, but it’s a fact – when you smell right, dress right, you have higher chances of success!

Carmine Gallo, a popular communications expert once had the chance to interview Commander Matt Eversmann. He was the military hero who led his troops into battle in Somalia in 1993, and he also inspired the movie Black Hawk Down. Gallo asked him, “What’s the secret of leadership?” Eversmann answered: “It starts with how a leader wears his uniform.” That’s not a “mantra” or “gyan” many would give about leadership. However, as Eversmann said, his whites were whiter than his subordinates’, his clothes were better ironed, his shoes shinier! That’s where leadership starts.

You never get a record chance
Great leaders, if you thought, were about great speeches, great deeds, then think again. A lot depends on that “something” which happens even before you get a chance to speak. Many a time you find someone very lively and enthusiastic and you assume he is smart, likable and successful – without any proof of him being any of those things. It’s called the ‘halo effect’. A person who complains might be viewed as boring, negative, cynical, unsociable. It’s called the ‘horns effect’. That’s the way we perceive things around us. The sad part is that you never get a second chance to create that first impression, that ‘halo or horn’ effect. People size you up and decide whether they will like you or not on the basis of first impressions which are formed in – hold your breath – three to four seconds. Yes, even before you utter a word (forget about delivering a whole speech), even before you do something, chances are that people would have categorised you. Remember telling someone, “He looks like a leader,” even without knowing anything about that ‘leader’?! Dialogues like “She has a positive aura around her,” or “He looks dependable” or “There is something disturbing about him” are often used to judge people. These are nothing but people creating first impressions, which are not just created in a jiffy, but also are nearly impossible to change.

To create that great first impression you need to wear two things: (a) good clothes; (b) a great smile. Look at any great leader, from the various Presidents of America to the heads of corporations and you realise that they all come across as likeable and dependable, depending on the way they carry themselves and the way they smile. The optimism & enthusiasm of their personalities is reflected the moment you see them, and this is an unwritten law – “Leaders always stand out and dress better than their subordinates.” Today, it’s important to know what suits you and fits you the best and makes you look good.     Read More....

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