
Sure, there was the gorgeous Nargis Wadia in the late sixties and seventies, but it was Elsie Nanji (the founding partner of Ambience, rated as one of the hottest creative shops in its very first year of existence!) who set the ball rolling around two decades ago. Trained by the redoubtable Mohammed (Enterprise) Khan, Nanji has been a multiple-award winner at most of the revered shows, both at home and abroad. Presently, she is a Managing Partner of a design cell of Publicis Worldwide, Red Lion and today has established it to be one of the top five design brand outfits in the country!
Next up is Preeti Vyas, Chairperson of Vyas Gianetti Creative (VGC). Widely hailed as one of the country’s foremost creative minds, Vyas launched VGC in 1997 with the single-minded focus of transforming a sluggish market into an exciting aesthetic space through “strategic design and communication solutions”. Ranked among India’s greatest brand builders, with branches at New Delhi and Bengaluru, VGC continues to demonstrate amazing entrepreneurial chutzpah and be a true game-changer for their clients.
And so on to Priti Nair! Short, dusky, flashing cute dimples and distracting nose-ring, don’t ever begin to be deceived by the looks of this tough, feisty, fearless, gifted, much-awarded and acclaimed professional powered with creative artillery and ammunition designed to blow you away! Priti’s entrepreneurial venture, Curry Nation, has literally spiced up the ad-nation since its launch. But was it the woman in her which led on to her firm being called what it is?
The dimpled smile appears along with her very special take: “Weird as it may sound, it has to do with my passionate patriotism and passion for food! We are a multi-layered and multi-textured entity, as a nation. Same with our food. So, shouldn’t that, seamlessly, translate into our advertising DNA? Hence, the name!” Priti apparently wasn’t too worried about breaking away from a hi-profile designation in a globally respected agency (Managing Partner, BBH) – and that was because “after two decades in the business, I think I had done time and owed it to myself to do the kind of work I wanted to do, the kind of people I wanted to team up with, the kind of clients and brands I wanted to associate with, the size and direction I wanted to go with – on my own terms.”
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Source : IIPM Editorial, 2011.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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