In order to connect with a large number of customers, the National Stock Exchange (NSE) has taken to advertise on rail. Initiated on April 28, 2010, NSE campaigns for investor awareness will run on Rajdhani trains on three routes viz. Delhi-Chennai, Delhi-Bangalore and Delhi-Trivandrum. The coaches of these trains will have colorful images of NSE’s flagship index Nifty and other products like mutual funds and gold ETFs. Apart from the advertisements on the outside, the passengers inside the coaches of the trains will be provided with pamphlets and audio visual material that will spread awareness about the dos and donts of the financial markets.

Speaking about the campaign, Ravi Narain, CEO and MD, NSE said, “NSE has been conducting financial investor awareness programme for the last several years. This initiative is financial literacy on wheels wherein audio visual information (literature) will be made available on long distance trains.”
Avneesh Singh

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Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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