North america has for long been considered the epicenter of the mobile multimedia revolution. fair enough. But there are other geographies to be considered too. Besides, the launch of 4G and the explosion in mobile music, mobile TV, mobile gaming apps in recent years, have made this an arena where the outcome is no longer easy to predict – It’s a battle of markets and categories. understandable, when you’re talking about a $32 billion market turning into a $52.8 billion one by 2015. marketers, grab the chance.

Mobile tv’s bright future
According to a recent report released by IE Market Research, the market for mobile entertainment, including mobile gaming, mobile music and mobile TV, is expected to grow at a compounded annual growth rate of 9.5% to reach $52.8 billion in 2015, with revenues from mobile music rising to $15.7 billion. However, among the different categories of mobile multimedia, Mobile TV is expected to script the biggest percentage growth in revenues over the next five years. As per forecasts, global mobile TV revenues (broadcast and unicast revenues) will increase from $2.52 billion in 2009 to $6.6 billion in 2015.
A strong case for user base
In terms of adding users, Mobile TV is expected to be the key driver for the mobile multimedia market. The category’s subscriber base is expected to swell at a CAGR of 21.7%, to 226 million users by 2015. However, the average spend per user is expected to decline at a CAGR of 5.2% during the period – this, given the competition amongst content and service providers. Nevertheless, the industry will see the mobile gaming arena gather storm in the years to follow, with as many as 633.9 million users by 2015. But the largest chunk of users will belong to mobile music, with 857 million users.

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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