While the 4Ps b&M list of india’s most valuable brands celebrates stardom, there are others who need encouragement for the promise and potential they have. 4Ps b&M handpicks a few of them who have dared to take on the market challenges and may make it big in coming times. here’s a quick look...

A leading realtor from Mumbai, Arihant Group is known for their key role in transforming Navi Mumbai’s skyline. The almost 25-year old company is known for its passion for adhering to promised timelines. The realty major is expanding at a rapid pace today with a slew of projects coming in various parts of the country including the National Capital Region (NCR). Arihant’s ambitions are evident in the fact that it was ranked 161 in 400 small cap companies by Dalal Street last year. The vision of the company is to grow consistently at around 50% over the next five to seven years.
If you understand the Indian consumer’s mindset, rest assured that your consumer goods brand will grow. That is indeed the case with Pitambari Products Pvt. Ltd., which has been in the business of consumer brands ranging from home care and health care to agri-care and health for over two decades. This home-grown brand has gradually become one of the trusted names among consumer products available at affordable prices in India. Founded by Ravindara Prabhudesai, the ISO 9001:2001 certified company has five manufacturing units across the country and operates in 19 different states boasting a consumer segment comprising nearly three million users.

Asian Granito India Ltd.
Established in the year 2000, Asian Granito India Ltd. (AGIL) has emerged as a Rs.700 crore giant in the Indian space décor industry and is moving forward as one of the fastest growing ceramic companies in the segment today. AGIL aims to “lead the change” through its first mover advantage. To capitalise on the same, the company last year launched ‘digital polished vitrified tiles’ in India, bringing a revolution to the market segment. The flooring accommodates digital printing and substitute natural marble by providing hassles free installation.
Sangam Suitings

In the present day ultra-competitve market it’s tough for companies to provide quality and maintain it all along. But that has been the core value that drives Sangam Suitings. Since inception in 1985, the company has worked at bringing value to their customers by providing quality products through superior raw material and better finishing of for fabrics and using. Buoyed by its success, the company is now set to enter the ready to wear market later this year and hopes to create the same magic in this segment. It aims to prove that a quality product need not necessarily be expensive.

UnIglobe Keshav Travel
Technology is making travellers more informed than ever. They expect the very best wherever they go and whatever they do. Small surprise that the tour & travel industry is becoming more demanding by the day. And there are a few names, including Uniglobe Keshav Travel, which have been living up to these high consumer expectations. The decade old company, affiliated to the world’s largest single brand travel network Uniglobe Travel, boasts of a network comprising more than 700 locations worldwide. Focussed on savings and service, their tech-enabled service efficiencies have given them a slew of happy clients - both corporate & leisure.
Kesari tours
A lot of emotions are at stake when people travel. In an industry where customer service plays a larger-than-life role, Kesari Tours has ensured that it delivers its best every time. Known for their innovations, the Kesari group, which started operations way back in 1984, is well respected for its ‘hold on’ group tours. This offers something or the other to every traveler in the group depending on budget and preference. Perhaps this is one of the main driving behind high customer loyalty that they enjoy.

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Source : IIPM Editorial, 2013

An Initiative of IIPMMalay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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