Call it a defensive shot or a forward ball to bowl out the threat from new entrants, Nokia is a seasoned veteran, who has been through much more in the Indian market and worldwide. It still enjoys a reputation of an aspirational brand that offers reliable products and as long as it can keep its hands off product recalls, it will continue to hold the sceptre over the isle known as the Indian mobile market.
Surbhi Chawla
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Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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