Meet the “Man your man could smell like”. That’s the new viral-video that’s clearly broken all previous viral-video records. It features Isaiah Mustafa who has now achieved a pop-icon status. Since the time this man showed the ladies how their man could “smell” like him, even though they didn’t “look” like him, Procter & Gamble (P&G) has been “smelling” money in every market. After the viral-video produced by Wieden & Kennedy hit the Internet, the P&G brand Old Spice has been constantly gaining market share. The viral showed in an interesting tongue-in-cheek manner how anything is possible when you smell right. It may sound a little over the top, but it’s a fact – when you smell right, dress right, you have higher chances of success! Carmine Gallo, a popular communications expert once had the chance to interview Commander Matt Eversmann. He was the military hero who led his troops into battle in Somalia in 1993, and he also inspired the movie Black Hawk Down. Gallo asked him, “What’s the secret of leadership?” Eversmann answered: “It starts with how a leader wears his uniform.” That’s not a “mantra” or “gyan” many would give about leadership. However, as Eversmann said, his whites were whiter than his subordinates’, his clothes were better ironed, his shoes shinier! That’s where leadership starts. You never get a record chanceGreat leaders, if you thought, were about great speeches, great deeds, then think again. A lot depends on that “something” which happens even before you get a chance to speak. Many a time you find someone very lively and enthusiastic and you assume he is smart, likable and successful – without any proof of him being any of those things. It’s called the ‘halo effect’. A person who complains might be viewed as boring, negative, cynical, unsociable. It’s called the ‘horns effect’. That’s the way we perceive things around us. The sad part is that you never get a second chance to create that first impression, that ‘halo or horn’ effect. People size you up and decide whether they will like you or not on the basis of first impressions which are formed in – hold your breath – three to four seconds. Yes, even before you utter a word (forget about delivering a whole speech), even before you do something, chances are that people would have categorised you. Remember telling someone, “He looks like a leader,” even without knowing anything about that ‘leader’?! Dialogues like “She has a positive aura around her,” or “He looks dependable” or “There is something disturbing about him” are often used to judge people. These are nothing but people creating first impressions, which are not just created in a jiffy, but also are nearly impossible to change. To create that great first impression you need to wear two things: (a) good clothes; (b) a great smile. Look at any great leader, from the various Presidents of America to the heads of corporations and you realise that they all come across as likeable and dependable, depending on the way they carry themselves and the way they smile. The optimism & enthusiasm of their personalities is reflected the moment you see them, and this is an unwritten law – “Leaders always stand out and dress better than their subordinates.” Today, it’s important to know what suits you and fits you the best and makes you look good. Read More....For More IIPM Info, Visit below mentioned IIPM articles.
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The closing ceremony of the FIFA World Cup, brought a lot of things to an end, like checking scores, looking in disbelief as big teams like Italy, Argentina, Brazil etc fell, like a pack of cards, smiling & wondering whether to believe in the octopus Paul’s prophecy! As Shakira sang “Waka, Waka,” the perfect cheering song meaning “Do it” during the closing ceremony, the world held its breath in anticipation. Who would it be this time – Spain or Netherlands? However, for a few moments, everybody forgot about the finals when this person entered the stadium, as all 89,000 spectators rose to salute the great leader, who actually started it all. Nelson Mandela’s overpowering presence left many teary-eyed. South Africa became the first African nation to host the FIFA Would Cup. Years ago, it also was the same nation that was banned from FIFA due to the apartheid system. If you have seen the heart touching film “Invictus” directed by Clint Eastwood, you would understand what a long & difficult journey Mandela tread to reach here. If there is one leader who understood the power of sports, it was this man – Nelson Mandela. In his first term as the newly elected president, in 1995, Mandela did the impossible. He united an apartheid-torn nation, brought them together using the universal language of sports, as he worked hard to make South Africa win the 1995 Rugby World Cup – where both blacks & whites of South Africa for the first time cheered together for their nation. From there to becoming a hosting nation of FIFA, all one can say – what a man! IT’S MORE THAN SELLING SOCCER SHOES!A few days back, Adidas launched a 60 - second viral to celebrate the success of its shoes F50 Adizero. The maximum number of goals during this World Cup were scored by players wearing the F50 Adizero shoe. While 20-year-old Thomas Mueller may have won the ‘Golden Boot Award’ and joined the club which has stars like Pele, Michael Owen etc, a totally different competition has started between Adidas & Nike. While Adidas in its viral claims its F50 to be the ‘2010 FIFA World Cup Top Scoring Boot’, Nike for its part claims the honours. After all, Iniesta who scored the winning goal for Spain was wearing Nike’s CTR360 Elite series boots. Irrespective of whose claims are correct, this is sure, both brands would witness a surge in their sales. However, what’s interesting is FIFA or any other mega sporting events do more than just help sell sports shoes. A month before the FIFA, people in UK were asked, “How safe is South Africa?” A good 56% responded ‘not safe’, while only 3% said ‘very safe’. Towards the end of the World Cup, 56% had changed their answer to ‘quite safe’. South Africa saw its image getting a boost after the world watched it on TV for about a month! Read More....For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website---------------------------------------------------------------------------------------------------------------
The world over people are glued to their TV screens, taking in the excitement of FIFA. It’s pure delight, sheer happiness to see a goal being scored on football’s biggest stage. A goal brings with it instant fame, victory and of course celebrations for players and fans. However, what’s different is that for the first time in the history of FIFA, will someone be awarded for showing their passion. This month (June) Coca-Cola revealed its plans to recognize the most entertaining “goal celebration” with its “Coca- Cola Celebration Award”. Coca-Cola believes that “Players are sure to release their African rhythm and create some iconic move that will rival the legendary celebrations…” After all what is FIFA without the jig, the jiggle, the jumps, the triumphs. You enjoy the way the players celebrate after each goal as much as the game. Now Coca-Cola has it all archived at www.fifa.com/celebrations, and it’s giving awards for the jiggle that gets the highest votes from viewers. In fact it was Roger Milla of Cameroon who in a spontaneous release of emotions celebrated his goal with his iconic corner flag dance; and forever changed the world of “football goal celebrations”. With FIFA happening in Africa, Coca- Cola thought of this unique advertising strategy. Its final aim is to increase the company’s service from 1.8 billion servings per day to 3.2 billion by 2020. This seems to be an interesting way of blending the game, the feel of Africa and happiness all into one! So it instituted this award for the player who celebrates his goal in the most unique manner. OPEN HAPPINESS – A GREAT STRATEGYAn interesting viral campaign caught my attention – it was called “The fun theory” campaign. The bottom line of all the video clips was – making things fun is the easiest way to change people’s behaviour. It was a series of experiments named “the fun theory” which was conducted and captured on a hidden camera to find out if the world could be made a better place by introducing the element of fun. One of the most popular ones (more than 1 million views on YouTube) shows how turning a set of subway stairs into a large piano (each step was painted as a key of a piano) encouraged people to use the stairs and not the escalator. Every time you walked, a stair played a musical rote. You could see the people playing on the steps and actually enjoying it. Another experiment had a trash can which made a sound, as if it was a 50 ft. deep well, when you threw garbage into it. This particular trash bin collected more garbage than earlier - simply because everyone enjoyed the experience. Each viral ended with one line, “The funtheory.com. An initiative of Volkswagen” Not surprising then, that this year at the Cannes Lions International Advertising Festival, the most prestigious award, that of ‘Advertiser of the Year’ – which is given to advertisers who have made a place for themselves when it comes to encouraging creativity and inspiring innovative marketing campaigns – went to Volkswagen. From its first win at Cannes Lion in 1961 to the current one for its ‘viral ad’, Volkswagen has showcased creativity at its best. Again, it’s not surprising that its intelligent positioning and brand building strategy will help it fulfill its aim of becoming the leading car manufacturer in the world. When it comes to brand building, the one theme that seems to be working best is that of “fun”, be it drinks (Coca- Cola) or driving (Volkswagen) all seem to be adopting this theme. Read More....For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website---------------------------------------------------------------------------------------------------------------
How long does it take to summarize two hundred years of a nation’s history? Ans: Exactly 181 seconds! This is the way Argentina is celebrating its bicentennial. The story of the nation is being told through a 181-second story of the county’s most loved and strongest brands. With the help of each brand, a tale is woven around the growth and development of the nation and the brand – for these brands are no ordinary brands; their makers didn’t just believe in earning profits but in earning pride for their nation. One 181-second story is on Quilmes beer. It traces the history of how the brewery was set up, which slowly changed the fortunes and lifestyles of the people of that area. As the nation prospered, so did Quilmes. When T.V. came to the country, Quilmes became the first advertiser. Then one day, Quilmes picked up its local soccer team, backed it with sponsorship, enthusiastically supported it through the years, while the team went ahead and started playing for the nation and one day got Argentinaits fi rst World Cup. 30 such local brands are being showcased to celebrate Argentina’s 200 years. This goes on to show that brands are today symbols of our society and brand builders are even society builders. Brands have a symbolic power and some of them have so deeply ingrained themselves into our culture, that they even give consumers a way to identify themselves – I am who I am partly because of the brands I use. Turn your brand into a ‘host’ brandIf your brand can become a part of the local culture and sneak into popular conversation, you have won the loyalty of your consumers. In my previous write-up, I mentioned how interesting ‘brand stories’ make the brand more endearing and popular than just plain facts about its various attributes. Well, the best brand stories are those that are in sync with the culture of the country. The brand that understands the cultural sensibilities of its consumers always has the upper hand. As Julien and Eric remarked in their study on branding, marketers must view branding as a “culturally malleable” mode of communication. The FIFA World cup fever is on as everybody from Timbuktu to Tamil Nadu, from Beijing to Bhubaneswar will be engrossed in this mega event. Sab Miller, the South African beer brand, did not waste this opportunity to connect with people. It may not be the ‘offi cial beer’ of FIFA, but it found a way using its culture knowledge. “Bula Boot” is one such typically African concept. It’s all about spontaneously having a party from the ‘boot’ of your car, usually near a sports match, or music concert. SAB Miller distributed many Bula Boot kits. 100 teams of tow people went around the various football venues with South African fl ags, chairs and the beer to, well, Bula Boot. It sure booted out the offi -cial sponsor of FIFA, Budweiser, out of everyone’s mind. SAB used its cultural heritage brilliantly to gain the upper hand. Today, it’s extremely important to stay culturally relevant. The American T.V. channel Telemundo, which broadcasts in Spanish, went ahead and got research done to understand the Latin community better and to fi nd out what they identifi ed with, demanded and wanted. Gone are the days when just demographic studies were enough. This time, the research studied cultural infl uences, sexual preferences, and other such issues. They uncovered a spectrum of rich identities, which were overlooked earlier by marketers. On the basis of this, Telemundo can and will create newer, more relevant T.V. programmes – and of course, keep its lead vis-à-vis other T.V. Channels. Read More....For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website---------------------------------------------------------------------------------------------------------------
It started with a rivet. Born in Germany this man migrated to USA, settled in San Francisco and became a trader. Jacob Davis a tailor, started buying cloth from him to stitch pants. One of his customers kept ripping his pockets on his pants & Jacob had a tough time repairing it time & again, till he came upon the idea of putting copper rivets at the stress points on the pocket corner. His “riveted work pants” very quickly became a craze. Worried that someone would steal his idea, he called on his friend, the trader. Together they patented his invention. For twenty years Jacob and his friend Levi were the only company allowed to make riveted work pants. This is how the story of Levis “jeans” started – with a rivet. In today’s world too, its “riveting” stories that bring success. Every time you look at a Levis jeans you remember the rivet story. Good stories stick on and make the brand name stick on too. Stories don’t just save livesThere was woman named Scheherazade who was one of the many slaves of the Sultan. The Sultan was known for beheading anyone who displeased him. The intelligent woman found a unique way to save her life… every night she told him a story, but would stop at the most exciting part and make the Sultan wait until the next evening to hear the end. For 1001 nights she did this. It impressed the king so much that he not only granted her life, but also married her. A great story is what is responsible for the survival of great brands too. We all love stories. We love to listen to them, narrate them & we all love great story tellers. Great stories never die – look at the Mahabharata and the Ramayana. Similarly great brands built on great stories live on. “Intel Inside” is one of the shortest, yet one of the most successful stories ever told. Not many know or understand the benefit of an Intel processor in their computer, yet it’s these two words that make them feel confident that they have made the right choice. According to some thinkers what really turns a product into a “brand” is intelligent “PR” (Public Relations). You need to let out an interesting story to the media, for people to notice you. Later on, advertising can be used to sustain the brand & survive. One company that used it the best to its advantage was the UK-based “Innocent” brand of smoothies. There was a “story” woven into every ‘P’ of marketing, right from the name – well chosen, to represent that everything in the bottle was “fresh and unadulterated” to the packaging. Short on budget, they launched the drink from a stall put up in a little music festival in London. On top of their stall they put up a sign which read thus: “Do you think we should give up our jobs to make these smoothies?” and put two bins labeled “Yes” & “No”. If you liked the smoothies you had to put the empty bottles in the “Yes” bin. At the end of the weekend the “Yes” bin was full. The two friends resigned from their jobs, and “Innocent” was born. Not just the brand name, even the logo & the packaging was designed in such a manner as to tell the story of their company’s philosophy. Their aim was to design the packaging such that it told a three word story i.e. the contents are “home-made, natural, and posh.” This helped them differentiate from the hundreds of “fresh juice” brands crowding the marketplace. The space behind the logo on the bottle was used to put down a “banana phone” number where you could call and let the company know what you thought about smoothies. You could even mail them. The unique way of telling your story via the packaging caught the fancy of consumers & shook up the beverage market. The company showed it was a good story & not big budgets that was required to win over customers & market share. Read More....For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website---------------------------------------------------------------------------------------------------------------
He is more popular than Jesus… well, at least on Twitter and he is just 16 years old. His mom posted a video of his on YouTube, which triggered a series of events and shot him to fame. Today every girl from the age group of 7-16 dreams of how it would be to be his girlfriend. She did in 18 months what Madonna took nearly a decade to accomplish. She is 23. She features in the 2010 Time Magazine’s listing of the 100 most influential people in the world. Who are these people? How will they affect business? Get to know them betterWelcome to the new world. Generations come and generations go and they leave their impact on the world. The generation of ‘Baby Boomers’ is retiring and a whole new, and totally different one is emerging, ready to take on the world. Look around you they are everywhere, in sports (Maria Sharapova, b.1987), in business (Mark Zuckerberg, Founder Facebook, b.1984, Ivanka Trump, Donald Trump’s daughter, b.1981), in music (Britney Spears, Miley Cyrus of the Hannah Montana fame, b: 1992, and of course Justin Bieber, remember he is more famous than Jesus, and Lady GaGa, who beat Madonna in her own game) in Hollywood (Daniel Radcliffe of Harry Potter fame, Megan Fox, b.1986 , Hilary Duff and the very pretty Scarlett Johansson, b.1984). They are even the new face of Royalty! Move over Lady Diana, it’s time for Princes, William and Harry. These are the people who are not just bringing the gold medals for sports, but also the Oscars, and the moolah for businesses. In fact, they seem to be popping-up just about everywhere. Look at more characters being modeled behind them. In the fi lm ‘Up in the Air’, the young recruit changes the whole work place and shakes up George Clooney, as he gets a close view of the way this generation functions. He realises that they nowadays use SMS to even break up a relationship. Look at movies like the Devil Wears Prada, (500) Days of Summers etc. and you will get to understand them better. The latest ad of Intel in some way mirrors this new generation’s thought process. The tagline goes – “they come from around the world. Then they go out and change it”. Intel: Sponsors of Tomorrow. The copy of the advertisement goes on to explain how the company uses these young minds to solve tomorrow’s biggest challenges. Look, even scientists are getting younger. Mover over, old, wild Einstein, the image of a new scientist is a smart, cool, kid! These are the “Millennial”. Just a few years ago, you watched them zip by in cars driven by their parents with the ‘Baby on board’ stickers on them. You fought with them across the dining table to fi nish the vegetables on their plates. Today, you are meeting them in the boardrooms, and in the market place, and you cannot ignore them, for according to a survey done by Pews Research, this is America’s most educated generation, and the one with a large spending power. This is the first generation that grew up with computers, mobile phones, and got iPods & Nintendos as Christmas gifts. They are multi-taskers, they live on the Internet. They don’t go to the stores to buy things – they first check the website. This is also a generation that grew up in stable homes, is closer to their parents, who are more like friends (remember it was Justin Biebers’s mother who posted his first video on YouTube & is the one who travels with him and he is proud about it). This generation likes large families and is more tolerant. Most importantly, it’s very hard working, talented, confident, connected and open to change. It even voted for “change”. Don’t forget this is the generation that made the impossible happen and voted Barack Obama to power. And yes, he may not be Elton John, at least not yet, but 16 years old Justin Bieber got to perform at the White House. Read More....For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website---------------------------------------------------------------------------------------------------------------
American Airlines spent tons of money reupholstering seats in their entire fleet and then of course spent more publicising this fact. They ran ads in all leading newspapers and magazines with the headline “Fly in leather”, for now they knew they had an edge over their competitors. Excited by their terrific ad campaign they decided to take it across borders and share it with their potential Spanish speaking customers. Of course, this time they translated it in Spanish, so that it would have a wider appeal. However what they got was rather unexpected. A lot of Spanish speaking people complained about these advertisements. Much to the horror of the airline, when they looked at the Spanish advertisement & translated them back again in English they realized, their snappy headline “Fly in leather” had changed to “Fly Naked”! Don’t TranslateJust because you have a great ad-campaign, does not guarantee success in all markets. Since business today is done in multiple markets, each different from the other in terms of culture, language, religion et al, it makes sense to be ‘culturally sensitive’ while doing business. As a starter – don’t translate – if you want to avoid global mishaps and embarrassments. The Dairy Milk Association learnt it the hard way. After its hugely successful campaign “Got Milk” popularized the benefits of milk in US, the company decided to continue its victory march to Mexico with the same campaign. However it had to beat a hasty retreat after it realised that the Spanish translation actually read – “Are you lactating”. Wrong translations landed Parker Pens in trouble when the ads which were supposed to say “It won’t leak in your pocket and embarrass you” turned into “It won’t leak in your pocket and make you pregnant”. Coors beer wanted to show you how you could let your hair down and have fun with Coors, when it made its tagline “Turn it loose”. The Spaniards were not pleased when they saw a beer that helped you “Get loose bowels”. The Chinese too got really suspicious of this drink which promised to “Bring your ancestors back from the dead”. The various Chinese characters had distorted the phrase “Come alive with the Pepsi Generation!”. Unfortunately, no one in China (which is already heavily populated) wanted to bring their ancestors back! Today, every brand is on the lookout for broader markets – mostly international. Many times, it is the language barrier that can harm a campaign & even the overall brand. To reach new markets, mere “translations” never work. From the obvious, hilarious faux pas, to the serious marketing blunders, everything can be avoided if we look beyond translation. We need to look beyond the language and into the cultural differences in languages. We need to “transcreate”. Quickly defined, it would mean “not just translating content, but ensuring it is culturally relevant as well”. Such a measure will take care of the cultural differences & language nuances. Read More....For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website---------------------------------------------------------------------------------------------------------------
There is more IPL action happening on the front pages of newspapers than the sports pages. The controversies, the money spent on buying “super players”, $2.75 million on Kieron Pollard, $1.3 million on Shane Bond, got me intrigued. Does stacking your team with the best players guarantee success? The myth of the Lone rangerPersonal leadership is the most studied, researched topic in American life. However romantic the idea of a larger than life individual working alone and accomplishing great things may sound, the fact remains – seldom can success be attributed to one individual. Most of the times, it’s not great men or great women, but great groups that have been responsible for success. Great groups are formed not by putting extremely talented people together. In fact, talent alone can never result in success. The fact is that even Michelangelo worked with a group of 16 artists to paint the ceiling of the Sistine Chapel – one of his most famous works. The lone ranger can only achieve as much, while a great team can break all boundaries and even do the impossible. What makes a team truly great is the fact that they are bound to each other with a “Great Dream”. Henry Ford once said, “Coming together is a beginning, working together is progress, achieving together is success.” The feeling of togetherness comes when you have a shared goal. Last month, an interesting documentary hit the theaters. It was titled “Waking Sleeping Beauty”, by director Don Hahn. He explains the second coming of Disney studios, which had been left far behind after Pixar entered the business. Hahn, a Disney producer himself shows how the Magic Kingdom was staffed with the best talent in 1984 with young, very energetic & extremely creative people, yet, every production bombed. It took two great team players – Michael Eisner, and Jeffrey Katzenberg to turn this creative chaos into a movie-making powerhouse. Then in the 90s, due to ego clashes and various other reasons, they stopped playing as a team and the downward spiral started again. As Hahn himself says, “I can’t look at animation as anything other than a team sport”. This is true for most business – and good leaders know that. A lot of us may feel we are good team players, for we are helpful, friendly and are actively involved in the happenings of the company. This is passive leadership. The real “team players” are those who not just bring out best in themselves, but have the knack to identify the true potential of their team members and charge them up and stimulate them so much that they go ahead and do the impossible. Often, superstars come with ‘super egos’, but ‘super team leaders’ are ‘super ego mangers’ – and that’s what success is all about. Read More....For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website---------------------------------------------------------------------------------------------------------------
“Team sunegi, duniya dekhegi;” it’s your chance to tell Mumbai Indians how to play. And if that’s not enough, then for a cricket crazy nation there is more. You can help Kolkata Knight Riders by actually coaching them, for this time, Shahrukh is asking for your suggestions & making you a coach of his team. “Main bhi coach,” sums up the Indian mentality where everybody sitting in front of their TV sets knows the exact “winning mantra” for each match. This time, a lot of IPL teams are asking you, and rewarding you too for your suggestions. Why? “You” – the new advertising guruThe chocolate bar ‘Picnic’ seemed to have run-out of an ad agency, when in February this year, it invited consumers to create their own advertisements, where they had to film themselves attempting to eat a Picnic in 30 seconds flat. The best films would be the new commercials for the brand and would be aired on TV. Seeing the super success of involving the crowds, Australia’s bankrupt radio station FBi 94.5FM asked its listeners to come out with innovative ways of asking music-loving billionaire Richard Branson to save the radio. People came up with the most creative ideas… from baking 5000 cupcakes with Branson’s face, to one enthusiast even swimming up to Branson’s private island to ask for his help. Branson finally called up the radio station & gave a donation last month. A great campaign more-so, considering the client was already bankrupt! The mob can do magic if you hit the right spot. In 2006, Doritos asked people to make their own ads of the chips, upload it on the Doritos website and the most voted ad would be aired during the Super bowl, with the winner taking away $10,000. Last year (2009), the prize money went up to $1 million, but that’s not the point; for the first time in 10 years the king of beers, Anheuser-Busch was dethroned as the king of “Super Bowl Commercials” by the Doritos ad, made by an amateur on a measly $2000 budget. Not only did this show that just because you are a big ad agency, you have the best ideas, but that a great idea can come from anywhere, so just don’t forget the mob. In February last year, Bingo asked people to create games, quizzes et al, around the theme “Bingo har angle se mmmm...” It got the wackiest of responses from someone suggesting George Bush should say “M sending Bingo Chilli Dhamaka to Iraq”… and not bombs to a blind man seeing with his mind’s eye how “yumm” the chips were. Lays went a step further. Forget an advertisement, now you could create your own flavour and win Rs.50 lakh + 1% of the product’s sales revenue. “Be a little dillogical”; well, nobody was complaining even though the award seemed “illogical” or rather too good to be true! Read More....For More IIPM Info, Visit below mentioned IIPM articles.
IIPM B-School Detail
IIPM makes business education truly global
IIPM’s Management Consulting Arm - Planman Consulting
Arindam Chaudhuri (IIPM Dean) – ‘Every human being is a diamond’
Arindam Chaudhuri – Everything is not in our hands
Planman Technologies – IT Solutions at your finger tips
Planman Consulting
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine
IIPM ranked No 1 B-School in India
domain-b.com : IIPM ranked ahead of IIMs
IIPM: Management Education India
Prof. Rajita Chaudhuri's Website---------------------------------------------------------------------------------------------------------------
It’s a special issue that we hold in our hands today and hence a time to celebrate, and celebrate we will. For as someone said, “Stop worrying about the potholes in the road and celebrate the journey.” It’s been an amazing journey for 4Ps B&M. It stared as a dream, an idea, and over the years was nurtured and made grandiose by A. Sandeep, the most witty, dynamic and intelligent Editor of the magazine. He was, is and will be the backbone of this magazine. It’s geniuses like him and Sutanu Guru, Steven and Aditi who have made this magazine so popular and revered! 100 is after all a very special number and our 100th issue very special too. It symbolises commitment, consistency and great quality and trust which our readers have put in the magazine. “Trust” is the keyword and various instances in the recent past have once again proved that this is the most important factor. No one has realised this more than Toyota. In February 2010, Toyota recalled hundreds of thousands of its cars from America and Japan due to faulty brakes resulting in huge losses. According to a survey, Toyota previously had a flawless reputation, with nearly 92% respondents trusting the brand almost blindly. Post the recall issue, only 66% consumers consider it reliable. In fact, in USA, about 26% judged Toyota to be of a lower quality than domestic brands. In this world of cut-throat competition, this is not good as competitors don’t miss a chance to beat you down... which is exactly what Ford did. It’s the only American car company to have survived the steepest sales downturn in decades – that too without a government bailout. When it comes to winning new customers and their trust and admiration, Ford has taken the lead and its showing in their balance sheets too. In 2009, Ford actually made profits – for the first time after fi ve years and thanks to the once-in-a-lifetime “golden” opportunity provided by Toyota. Ford now says there’ll be no “brakes” on its profitability even in 2010. It is trust that has made Apple top the charts, third year in a row as “the world’s most admired company.” Apple generates a hysteria around its products. This year, its sales are generating the same hysteria. Just three years old, in the smart phone category and the iPhone has already become the world’s third largest smart phone maker. Apple doubled its iPhone sales last year to 25 million. It is trust built over the years by Disney due to its obsessive focus on product quality that has seen it get ranked No.1 in world class quality by consumers. Trust is that intangible factor that keeps companies afloat & enables them to beat competition; trust is something we value most. It’s the trust that our readers have put in us that we have been able to reach the “100th issue” milestone. “100” after all is an interesting number. There seems to be a magical ring to it. Ask any cricket lover and he will be able to recount the magical and fastest 100 scored by Shahid Afridi against Srilanka in Nairobi. A 102 runs out of just 37 balls. If one 100 can get people so excited, then think of two 100s and you could even get a Bharat Ratna, if not deliriously happy to say the least! Sachin Tendulkar became the first cricketer in the history of one-day cricket to score a double hundred in Gwalior. Every Indian’s heart swelled with pride. Read More....For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM: Management Education India
Prof. Rajita Chaudhuri's Website---------------------------------------------------------------------------------------------------------------
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